Puri Studio
Social Network
1
Challenges
My work with Estudio Puri consists of producing various social media pieces (and printed materials in future projects) for several established brands of different scopes—ranging from restaurants in the city of Rio de Janeiro to a 5-star hotel chain around the world.
This means that a creative and sharp eye is not enough; I need to be organized and efficient in production to balance the distinct demands, each with its own specific deadline. This often results in producing up to 30 pieces per week, of the most varied complexities. It is a highly rewarding job that keeps me attentive to both my own understanding of aesthetics and communication, as well as the trends of each of these brands' audiences.
2
Processes
Different identities require different approaches. All the brands I work with offer a very interesting repertoire of options, but in some cases this identity already foresees specific applications so that communication remains homogeneous. In moments like this, it might seem that the designer's work becomes more mechanical, but it's actually the opposite: the more restrictions and guidelines there are, the more it is up to the designer's vision to find a new and interesting way to impact the consumer.
I don't work alone, of course: I count on excellent colleagues who develop briefings already taking these requirements into consideration, and from there I work my vision into the final product.
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Who am I
Personal
Operadora Domundo
FARM Rio
Puri Studio
Social network
Connect to Content
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1
Challenges
My work with Estudio Puri consists of producing various social media pieces (and printed materials in future projects) for several established brands of different scopes—ranging from restaurants in the city of Rio de Janeiro to a 5-star hotel chain around the world.
This means that a creative and sharp eye is not enough; I need to be organized and efficient in production to balance the distinct demands, each with its own specific deadline. This often results in producing up to 30 pieces per week, of the most varied complexities. It is a highly rewarding job that keeps me attentive to both my own understanding of aesthetics and communication, as well as the trends of each of these brands' audiences.
2
Processes
Different identities require different approaches. All the brands I work with offer a very interesting repertoire of options, but in some cases this identity already foresees specific applications so that communication remains homogeneous. In moments like this, it might seem that the designer's work becomes more mechanical, but it's actually the opposite: the more restrictions and guidelines there are, the more it is up to the designer's vision to find a new and interesting way to impact the consumer.
I don't work alone, of course: I count on excellent colleagues who develop briefings already taking these requirements into consideration, and from there I work my vision into the final product.
Spanta Universe
Visual Identity + Assets
1
Case
I had the immense privilege of working at the Spanta 2026 Festival. This process began back in October and continued at full steam until January, including the days of the festival itself. I was able to follow the entire design planning, being responsible for numerous social media pieces, OOH media, and also the development of the official map for this edition.
2
Challenges
Working directly with the communication department, I actively participated in the creative process and the design of the pieces. The visual identity was already established, but it was also flexible enough that we could always discuss new combinations and possibilities for color and content alignment. The OOH media was particularly exciting due to the tight deadline and the rigid format, which demanded creativity to organize the layouts.
Puri Studio
Social network
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Specs
1
Challenges
My work with Estudio Puri consists of producing various social media pieces (and printed materials in future projects) for several established brands of different scopes—ranging from restaurants in the city of Rio de Janeiro to a 5-star hotel chain around the world.
This means that a creative and sharp eye is not enough; I need to be organized and efficient in production to balance the distinct demands, each with its own specific deadline. This often results in producing up to 30 pieces per week, of the most varied complexities. It is a highly rewarding job that keeps me attentive to both my own understanding of aesthetics and communication, as well as the trends of each of these brands' audiences.
2
Challenges
Different identities require different approaches. All the brands I work with offer a very interesting repertoire of options, but in some cases this identity already foresees specific applications so that communication remains homogeneous. In moments like this, it might seem that the designer's work becomes more mechanical, but it's actually the opposite: the more restrictions and guidelines there are, the more it is up to the designer's vision to find a new and interesting way to impact the consumer.
I don't work alone, of course: I count on excellent colleagues who develop briefings already taking these requirements into consideration, and from there I work my vision into the final product.
Puri Studio
Social network
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Specs
1
Challenges
My work with Estudio Puri consists of producing various social media pieces (and printed materials in future projects) for several established brands of different scopes—ranging from restaurants in the city of Rio de Janeiro to a 5-star hotel chain around the world.
This means that a creative and sharp eye is not enough; I need to be organized and efficient in production to balance the distinct demands, each with its own specific deadline. This often results in producing up to 30 pieces per week, of the most varied complexities. It is a highly rewarding job that keeps me attentive to both my own understanding of aesthetics and communication, as well as the trends of each of these brands' audiences.
2
Challenges
Different identities require different approaches. All the brands I work with offer a very interesting repertoire of options, but in some cases this identity already foresees specific applications so that communication remains homogeneous. In moments like this, it might seem that the designer's work becomes more mechanical, but it's actually the opposite: the more restrictions and guidelines there are, the more it is up to the designer's vision to find a new and interesting way to impact the consumer.
I don't work alone, of course: I count on excellent colleagues who develop briefings already taking these requirements into consideration, and from there I work my vision into the final product.
FARM Etc
Digital
1
Opportunity
In addition to the printed material, I was also responsible for developing all of the company's digital material, focusing on social media presence, such as Instagram. This work tested the team's knowledge of Domundo's target audience (upper class, 75 years+), which has historically faced digital challenges. Therefore, clear and direct communication was imperative, without losing sight of the importance of the visual enchantment of each trip.
2
Application
The company's digital presence is divided into before and after the new visual identity. This first stage lasted more than a year and was marked by the use of circles and semi-circles — an important motif in the company's then-identity. The text is easy to read and accessible, with fonts slightly above the standard size for the network, and separated into blocks of information that could be viewed individually, as all material published on the network was also shared in various WhatsApp groups.
In the second phase, the clearer separation between the reading area and the images (which continued as the main element) only reinforced these very important guidelines.
FARM Etc
Digital
1
Opportunity
I had the pleasure of working on the developments of pieces for the FARM Etc line of products from FARM Rio, focused on products beyond the already renowned clothing brand. Following the leadership of the team, I developed a series of pieces - static, gifs, videos - for all kinds of platforms, from ads for Uber to street clocks in São Paulo.
2
Application
The scope of this work reflected the importance of the project for FARM Rio. There were 2 months of daily production for various activations in different contexts. The pieces present here represent only a fraction of this material, but they demonstrate well the flexibility of the KV developed by the team and used as a reference in the pieces, as well as the precise direction of atmosphere and aesthetics considered.
Spanta Universe
Visual Identity + Assets
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
1
Case
I had the immense privilege of working at the Spanta 2026 Festival. This process began back in October and continued at full steam until January, including the days of the festival itself. I was able to follow the entire design planning, being responsible for numerous social media pieces, OOH media, and also the development of the official map for this edition.
2
Challenges
Working directly with the communication department, I actively participated in the creative process and the design of the pieces. The visual identity was already established, but it was also flexible enough that we could always discuss new combinations and possibilities for color and content alignment. The OOH media was particularly exciting due to the tight deadline and the rigid format, which demanded creativity to organize the layouts.
FARM Etc
Digital
Specs
1
Opportunity
I had the pleasure of working on the developments of pieces for the FARM Etc line of products from FARM Rio, focused on products beyond the already renowned clothing brand. Following the leadership of the team, I developed a series of pieces - static, gifs, videos - for all kinds of platforms, from ads for Uber to street clocks in São Paulo.
2
Application
The scope of this work reflected the importance of the project for FARM Rio. There were 2 months of daily production for various activations in different contexts. The pieces present here represent only a fraction of this material, but they demonstrate well the flexibility of the KV developed by the team and used as a reference in the pieces, as well as the precise direction of atmosphere and aesthetics considered.
Spanta Universe
Visual Identity + Assets
Specs
1
Challenge
I had the immense privilege of working at the Spanta 2026 Festival. This process began back in October and continued at full steam until January, including the days of the festival itself. I was able to follow the entire design planning, being responsible for numerous social media pieces, OOH media, and also the development of the official map for this edition.
2
Processes
Working directly with the communication department, I actively participated in the creative process and the design of the pieces. The visual identity was already established, but it was also flexible enough that we could always discuss new combinations and possibilities for color and content alignment. The OOH media was particularly exciting due to the tight deadline and the rigid format, which demanded creativity to organize the layouts.